CAR SEAT PSA (REWRITE)

ORIGINAL DRAFT

Brian Woodworth

CAR SEATS PSA
Time (:60)

SFX: Mother and children walk towards the car as the mom corralled them verbally. A van door slides open and the sound of a toddler beginning to cry starts.

NARRATOR: EVERY PARENT HAS NATURAL INSTINCTS TO PROTECT THEIR CHILDREN FROM DANGER, BUT ARE YOU PROTECTING YOUR CHILD FROM ONE OF THE BIGGEST DANGERS: A CAR ACCIDENT? THE TIME TO FIND OUT IS NOW BEFORE THAT ACCIDENT OCCURS. THAT’S WHY THE NATIONAL TRANSPORTATION AUTHORITY IS MAKING IT EASY TO MAKE SURE YOUR LITTLE TREASURE IS AS PROTECTED AS YOU ARE! SOME OF THE MOST COMMON MISTAKES ARE: HAVING HARNESS STRAPS TOO LOOSE OR IN THE WRONG POSITION; NOT LOCKING THE SEAT BELT PROPERLY WITH A LOCK CLIP; OR PLACING AN INFANT SEAT IN THE PATH OF AN AIRBAG. TO MAKE SURE YOU ARE DOING EVERYTHING YOU CAN TO PROTECT YOUR CHILD, GO TO THE NATIONAL TRANSPORTATION ASSOCIATION WEBSITE AT NTA-DOT-GOV, BACKSLASH CAR SEATS. PAUSE. MOST PARENTS UNDERSTAND THE IMPORTANCE OF PUTTING THEIR CHILDREN IN CAR SEATS, ESPECIALLY THEIR YOUNGER KIDS, BUT REPORTS STILL SHOW THAT 80% OF KIDS AREN'T SECURED CORRECTLY IN A CAR SEAT. MAKE SURE YOUR CHILD’S RIDE IS A SAFE ONE. (DISCLAIMER) THIS MESSAGE IS BROUGHT TO YOU BY THE NATIONAL TRANSPORTATION ASSOCIATION REMINDING YOU TO KEEP IT SAFE HOWEVER YOU TRAVEL.

REWRITE 

Brian Woodworth

Car Seat PSA

Time (:60)

A mom, dad and two kids run out of the house in a scurry and head towards an opened mini van. The mom is holding a 1 ½ year old.

MOM: CHRIS! Let’s GO!

KID 2 (9 years old; Girl): Mom, why doesn’t Chris have to go to school?

MOM: He does! Now let’s go!

DAD: UPSY DAISY! (In a lifting voice)

Girl laughs.

MOM: Chris… NOW! Dad, here take Riley!

CHRIS (12 Years old): Coming…

SFX: Front door shuts.

DAD: Here we go champ!

SFX: Little baby making fun noises. Buckles clasping in a car seat.

DAD: Everybody else buckled?

KID 2: Yes.

CHRIS: Yes…

Mom checks Riley’s car seat.

MOM: Let me check, that! Perfect! Thank you daddy!

DAD: You’re welcome momma!

SFX: Mom and dad kiss.

NARRATOR: The time to double check if a car seat is safely secured is before you hit the road. And not now…

SFX: The sound of a long and drawn out and horrendous car crash occurring is blaring through the speakers.

NARRATOR: Reports show that eighty percent of kids aren’t secured correctly in a car seat. To make sure you are doing everything you can to protect your child, go to the national transportation association website at nta-dot-gov, backslash car seats.

ANNOUNCER: (Disclaimer) This message is brought to you by the national transportation association reminding you to keep it safe however you travel.