Bicycle Helmet PSA

Brian Woodworth

Bicycle Helmet PSA

Time (:60)

SFX: City street traffic muffled in the background. Car tires screech to a quick halt and immediately after and a loud and violent thud occurs.

Car Driver: I DIDN’T EVEN SEE HIM. HE CAME OUT OF NOWHERE.

Narrator: THE NATIONAL TRANSPORTATION ASSOCIATION REPORTS THAT EACH YEAR, NEARLY SEVENTY THOUSAND BICYCLISTS SUFFER SERIOUS HEAD INJURIES AND MANY NEVER FULLY RECOVER. WITH SO MANY CYCLISTS IN THE CITY OF CHICAGO, WCRX IS TEAMING UP WITH THE NATIONAL TRANSPORTATION ASSOCIATION IN THE MONTH OF MAY TO REMIND BICYCLISTS TO RIDE SAFE AND WEAR A HELMET.

SFX: ER background noise.

Doctor: UNFORTUNATELY, HERE IN THE ER, WE TREAT VERY SERIOUS BRAIN INJURIES AS A RESULT OF BICYCLE ACCIDENTS- MOST OF WHICH AREN’T WEARING A HELMET. IT’S CALCULATED THAT BICYCLE HELMETS CAN PREVENT THREE OUT OF FOUR SERIOUS CYCLING HEAD INJURIES.

Narrator: HELMETS ARE WORN FOR A REASON: TO PROTECT THE MOST FRAGILE PART OF THE BODY, THE BRAIN; AND TO PREVENT DEATH. IT IS A CHOICE, BUT WCRX AND THE NATIONAL TRANSPORT AUTHORITY ASK YOU TO PLEASE, BUCKLE UP THOSE HELMETS BEFORE YOU RIDE. IT COULD ULTIMATELY SAVE YOUR LIFE.

P.S. I do all caps because that's how I've always written them when I'm reading them because all caps is easier for me to read.